We have a pretty clear dividing line, for the most part, in this country when it comes to purchasing alcohol at sporting events. It's good and acceptable at pro events, but not at amateur events. If you propose that it's good and acceptable at a college football game, you are saying that it's good and acceptable at t-ball games. For the purposes of this discussion, there is no difference between the two. They are both amateur sporting events. According to zambam, there are already some sick bastards who actually think it's good and acceptable to be sold at little league games. That's flat-out f%cking disgusting and wrong. My 10-year-old nephew should be able to play in his game without having to be subjected to some idiot with a PBR in his right hand.
And yes, I maintain that if you are physically unable to go an entire game without drinking alcohol, you have a problem and need help. For example, my wife and I share our 4 season tickets with two of my good friends from college. They left at halftime of nearly every game last year to go to Sally's and get drunk. They are 32-year-old men who couldn't go more than two hours without alcohol. They are both alcoholics, but they won't admit it to themselves or others.
And if you're pretending that you aren't among the group that has a pathological need for alcohol that must be sated every 4 hours or less, why should we stop at booze? Why not cigarettes, as BTP already said? Why not guns? I like to kill sh1t with firearms, and I demand that the U sell me a shotgun at the game! I want to pick off small birds as they fly overhead during the game. I've been legally using firearms for over 20 years, and I've never hurt a hair on another human's body, so I don't see how anyone could object to my responsible use of a widely available and legal product at a college football game.