Unless you've lead a rough life and the local AAU or High School coach is your father, I don't feel they have more than 10% influence.
The local players don't have to do anything. Back in the day when all you had was local radio and maybe cable tv and there wasn't ACC network, etc, or YouTube where schools can market their programs in a neat way, maybe there was a better connection to the U.
Now, in the highly disassociated world kids live in, the chances of having any loyalty to your local what was once only D1 bball program is none existent (unless you've had constant success the last 5-10 years).
Even your parents went to school there, Chet, it wasn't enough. I don't think I ever saw Chet wearing anything marron and gold besides maybe an official game attendance.
You really need a coach like Fleck who gets this generation and there's a reason why he's so highly sought out for coaching speaking engaments (beyond corporate). Unless you're a known or established commodity, the old way of getting people to buy into your program is gone.
Ben can do it, he's young. He likes Nipsey Hustle for *** sake, but don't expect it to come easy where you feel the U is now an entitled child and these local players should just come here just because.