You can't just hire a head football coach and say fix everything like the U has always done. The U has always done a half arsed job of marketing the football program and selling tickets when competing against the Vikings. They are competing with the Vikings whether they like to or not. The Vikings are not even that successful a franchise have an ancient history of winning almost as ancient as the Gophers, and yet there reputation if winning is 10 times better than the Gophers. The Vikings market it to the paint your face, dress up in costumes crowd and get rip roaring drunk, puke your guts out, NASCAR lovers crowd. I have said for a long time the U's niche is Families with late grade school to middle school kids, and recent graduates that had tickets when they are students. They can win those ticket buyers if they value them, and have blocks of tickets that are marketed for that group. I don't think they can win the costume crowd of hard partying drinkers that the Vikings already have the brand for.
What is your niche and who is your main customers? The U just ticked off a bunch of them with whacking everyone over the head with huge scholarship seating fees. Terrible decision to announce the plan the way they did and a terrible decision to increase prices the way they did without testing it out in sections first. They should have instituted some form of scholarship seating from the beginning. I get promotional price points, but they never built anything sustainable or really a high level of Big 10 Football.
I get they need that type of money, but you have a tiered system to it more, and you have to do a better job of explaining what the money will be spent for. Not a lot of football fans were happy about having to foot the bill for the rest of the scholarships at the U. That pot should be split up evenly amongst sports. I would have accepted sitting in a higher seat fee area if I knew that money was being invested in the Football program, because that is what interest me, not paying for all of the scholarships in the program. You have to give people value, and you have to value what your ticket buyers think and perceptions are.
If the U want's to win at football, we have to have a better base of Salaries for assistants, strength and conditioning, they are already working on the facility's. The University and the President need to stop pretending that winning at football doesn't matter because it does. Look at where Wisconsin and Minnesota were in 1990, and look at where we both are now. They are recruiting at the OSU and Michigan levels, and we are still pining away for a championship since 1967. This firing the coach crapola has to stop. The administration and the AD have to play an active role in developing a winning culture.