It's just an accent color. Seriously, people need to loosen up their britches...
If it's trendy and looks cool, that's what's going to get people talking (especially the younger generation, whether people like it or not---it's reality.)
That's exactly what the marketing of any product is all about. Generate a buzz. Even though, people "dislike" what Oregon has done, there was some big time thinking ahead of time by the marketing staff at NIKE. They do know what they are doing. Unfortunately, we are on not on the leading edge of this trend, but it's always good to change up the pace.