As a soon to be graduate in MAY, I was a Freshman when TCF opened. My class is the first graduating class to see 4 years at the bank, so I'd like to think I can speak a little about the viewpoint of a student.
I am a huge college football fan, missed only a couple games in my 4 years here. The problem - not every student is a huge college football fan. There is no way you can fill up the student section (5,000 seats?? I have no idea) on diehard football fans, because that number doesn't exist. The incoming freshman class has around 5,000 students, and I bet you maybe have 300 die hard football fans (6%). Remember this is still a great academic university - a lot of the students coming in don't have a lot of sports knowledge.
Even though the gophers weren't B1G contenders, we still filled up the student section my freshman year. Why? Because of the excitement and hype! Non football fans and casual sports fans were thrilled to go! It was a fun student section because it was packed. Non fans wanted to go because everyone else was going to go there and have FUN.
Then what happened? It got old to the non sports fans. Why? Because it really isn't that much fun for a student as a casual fan. Even though some of you older people like to say it isn't as simple as being "fun" for students - no offense, but you're completely wrong. Trust me, as a college football fan I wish this wasn't the case, but it is. Drinking is frowned upon, but more importantly, there isn't any areas for students to go. EVERY single gameday, I'd go to house/garage parties and 90% of the party wasn't going to the game. Of the 10% going to the game, a good chunk of them ended up giving away their ticket because they were having too much fun.
If you think college kids think past the next 2 minutes of their lives Thursday - Saturday, you're wrong. They simply want to have a good time. If the good time is by the stadium at pregame, they will go. If you could get the party out of dinkytown houses and by the stadium, there would be more kids than seats available. I've begged for my friends to go to games, but there very content being at houses.