I have offered to sit on a volunteer Marketing Committee, but none have taken me up on it. They need to hear from the fans through an ad hoc committee, but so far, to no avail.
I have worked with MANY students and this is what I've seen - the U of M does a really nice job during Freshman Orientation to get students excited about the Game Day experience. They get their Gopher paraphanalia, tickets, and schedule and bring in a lot of excitement. What they find in the older students: apathy and a "who cares" attitude. Even though Freshman are on their own and making their own decisions, they take the cue of the upper classmen that the U of M college football game experience isn't "cool"and is boring (we all know that is not the case!!). But impressionable freshman are just that....impressionable. Once they jump off the band-wagon, you lose them for the next 3 1/2 years. They won't come back because the initial experience didn't equal the hype.
Again....Marketing Department....TAKE NOTE: Find a way to deliver the product that was promised at Freshman Orientation and you've got them forever.
Here's what I would do - cater to the Freshman through a event called the Freshman Experience. Give our Freshman an exclusive experience that includes a meet and greet with Kill and the Players - allow the Freshman to walk in to the entrance of the stadium with the players and coaches as part of the victory walk for the first game or two. It would be a memorable experience and I can guarantee, the excitement would take care of itself. Have a stand inside the stadium (for Freshman only) where they get free food and other free stuff. The trick is to deliver more than what was promised and to personalize it.
Each year, if successful, they could expand the "experience" to student season ticket holders.
Hopefully this makes some sense - I'm typing this on work break.
So, you're arguing that the U does a solid job getting freshmen interested, but a lousy job keeping upperclassmen interested. And your solution is to do more to attract freshmen, the group that's already showing up? Doesn't add up to me.
And, realistically, the freshmen don't show up in droves to the first few games because they're bursting with Gopher football pride. It's because they have a free ticket and don't know what else to do. Once they don't get that free ticket, they're not gonna show. You could attribute it to emulating the apathy of upperclassmen, but the ones who show up with free tickets and are never seen again were apathetic to begin with. It's not that they care about the team, but don't show up because it's not "cool." It's that they never cared about the team and don't show up because it's no longer free.
The problem with student attendance is, in it's most basic form, a combination of mediocre football and a horrible game day experience. Nothing we can do about the mediocre football except wait for the team to get better. As far as game day experience, Ole generally has great ideas.
I will say, I don't think involving the Greeks is really going to galvanize additional student section turnout outside of the Greek community, though. No offense to the Greeks on here, but a lot of the student body doesn't particularly like the Greek community, and won't go to Frat Row for any reason. Compared to other schools, the Greek community is a very small part of student life at the U and has little impact on the social life on campus. Getting the Greeks more involved ain't gonna do much, in my eyes.
I think the marketing department also treats students like children. Stop with handing out temporary tattoos and with the face painting booths and all that crap. It's college football, not an elementary school Halloween party. Disband the sportsmanship initiatives and 150-member Rooter Club that takes up prime seats and just goes through the motions of approved cheers.
Instead, figure out a way to actually market tickets and the experience to 18-22 year olds. A good place to start? How about gradient ticket pricing? If you buy your tickets the first 2 days they're on sale: $40. The rest of first week: $50. Next 2 weeks: $65. Next month: $85. After that: $105. And NO MORE FREE TICKETS. That would get a lot of students buying early; instead of waiting to see how many of their friends are going to go and eventually not buying tickets, more kids would just buy tickets at the cheaper price. The more kids that buy early, the more other students would jump on board later. The more kids with tickets, the better the game day atmosphere.
As far as missed revenue, the marketing department routinely gives away thousands of tickets for free or for $5 or $10. You could have gone to every game last season for ~$50, buying every game from the ticket office. I missed two home games and spent, I think, $35 on tickets, getting all my tickets from the ticket office.