I listed to SKOR for the couple months after rebrand before they got shut down to 1 hour of local content per day.
It's an example of why you can't talk sports 24/7.
How often can you discuss Kirk Cousins or a Ben Simmons trade that may never happen?
KFAN learned this years ago and it's why it's worked for them. You think you're listening to sports radio, but KFAN has about as much sports as ESPN television does.
It's worked for a lot of other entities because they realize that people hop around. When I turn on KFAN, I want sports. It doesn't have to be constant and it can be a break occasionally, I just don't really understand what anyone on that channel other than maybe Dan B brings to the table if it's not about sports. This only works for KFAN because it is Minnesota. None of the shows (outside of maybe Dan B. could ever be syndicated and none of them drive very much ad revenue. But that's okay, they are what they are and a lot of people like them. I'm just saying it's not a model that could be successful pretty much anywhere else.
Take Judd and Mackey, sure their bit gets old but I'd rather listen to just about anything other than those two talk about anything else. Even ESPN gets it, they are almost entirely sports. It usually is talking heads shows but I can't think of a single popular show on ESPN that isn't almost entirely sports. Even look at Pete McAfee's show, he's considerably more popular than anythign on KFAN (drives exponentially more revenue too), even he talks about sports way more than KFAN.
I'm not saying KFAN should change their formula. It definitely fits MN and hearing references to places we know and restaurants we've been always makes us feel warm and fuzzy, but it's not a model that would be successful anywhere else.