I think you've got it all wrong. The reason why their ratings are so good is because they don't talk sports for three and a half hours. It's tedious to listen to stat talk when you are stretching things out that much. The Power Trip has rounded out a nice mix of sports, news, and general entertainment talk to keep things from getting boring. And they have a great selection of weekly guests who ARE knowledgeable on their respective sports. Leber for the Vikings, Bonnes for the Twins, Parish for the Wild, Marnie Gellner covers both the T-Wolves and the Twins, Conzemius/Tommy Olson for Gophers football, Rosen has decent knowledge of most teams.....etc.