I didn't say they weren't. I said Jack White is the greatest. I submit to you my Jack White dissertation.
Jack White is a purist and originalist. Here is the trailer for the documentary he did on American roots music.
He celebrates & honors music's past, builds on it, and produces something fresh. For example, here he is with Wanda Jackson promoting the record they did together.
Jack White is a musical chameleon, comfortable collaborating with a variety of artists and genres, including people like Beyonce. Here he is with Alicia Keys.
Rock & country are obviously his forte. Here he is teaching Jimmy Page and The Edge 'Seven Nation Army'. Not that this song is difficult - it's the first song my son learned on guitar. But he holds the attention and respect of these icons.
Jack White has been a big part of the vinyl revival with his Third Man Records label, which promotes American roots artists along side new up & comers. I've been to the Nashville storefront. It's part record store, part museum. Here's a story CBS did on it.
So it's not just his music, though that is fantastic. It's everything he does to celebrate and preserve music.