I read recently that if ESPN watchers were forced to pay the a la carte costs to cover what everyone (watchers or not) do today in bundling it would be $35. Just for the ESPN channels. As much as I find the system to be frustrating given the lack of options (though I'm hoping Google, Netflix, Amazon, and Hulu can offer a decent alternative), the reality is that unbundling won't save us any money. And, families with a mix of TV preferences - sports for the dad, kid shows for the kids, dramas for the wife, and movie channels the family can enjoy - will all end up costing a lot more than the bundled price.