I always enjoyed that one.
Norwood fancies himself to be a marketing genius and has been getting smoke blown up his backside by these Aspire people for some time. I am sure he thinks he is a risk taking, daring master of high level strategic thinking.
The problem is that he and his consultants do not fully grasp the power of the pro teams in this marketplace (which is hard to understand with a huge, amenity packed Vikings Stadium opening in 18 months), and they certainly do not understand the stubborn, frugal, and fickle nature of the typical Minnesotan. Gopher fans of all stripes are more like this than a Vikings or MN Wild fan; those people tend to obediently pay, year after year.
Norwood has opened a wound with the fan base that will be hard to close. This is a huge betrayal on a personal level, not a business decision for many. Norwood is whistling down the hallway thinking he is selling UNC Tarheel tickets to a captive audience. good luck!
I may drop right away in March to make a point or I may eat the extra $100 next year just to see if they back down by 2016, but more likely I'll be a typical Minnesotan and dump the whole thing in March out of stubbornness. and "principle". Worst case is I buy in with even better seats after the wreckage is cleared and Norwood is long gone.
Minnesotans do not accept people easily that come from other places (Norwood), and they do not like people that talk out of both sides of their mouths (Norwood), and they really get angry when being taken for granted and treated with arrogance. This decision hits all of those hot zones.
This is going to come down the rebellion that will occur within the fan base and ultimately meddling by the legislature and Mark Dayton via the Regents. This last sentence explains whey I might preserve my seats for one more year. Aspire is going to get tossed to the curb and Norwood is going to get fired or get a AP style whuppin'.
Like many on this forum, I can afford the extra dollars, but will not pay this type of increase, in this marketplace, with this level of mid level performance.