@swede2
I am purely curious and want to know your thoughts, link free, spin free zone.
Why didn't the Big Ten add Washington, Oregon, and/or any other PAC team at the time they added USC and UCLA? What is the explanation?
It's so obvious, right? And I'm not saying the need for more Western teams
isn't obvious, it actually makes a great deal of sense from a practicality/geography/markets standpoint.
You're allowed to use the "they didn't want to destroy the PAC" one, if that's
really all you're going on. Fine, if so, but that one strikes me as particularly weak. Because the Big Ten
already was eviscerated as doing exactly that when they took the two SoCal schools. So I really don't think the Big Ten gives a damn about saving the PAC, if it thinks it can make itself stronger overall.
Why didn't the Big 10 add Nebraska when it added Penn State? Or Rutgers and Maryland when it added Nebraska? Or USC or UCLA when it added Rutgers and Maryland?
The Big 10 obviously takes a very measured approach to expansion. My guess is that for very many years, decades probably, the Big 10 and its media partners has undertaken periodic evaluation of other sports properties ("vetted" in your words). With the advent of Big 10 Network and Grant of Rights, colleges athletics was cemented as a business, and in business, the status quo just doesn't cut it. The Big 10 certainly knows and has known where expansion would bring added value and where it wouldn't.
Notre Dame, as a national brand and in the Big 10 foot print has always been a no brainer. Large and emerging east coast markets were reportedly on the Big 10 radar when Maryland and Rutgers came on board (UVA, UNC, GT reportedly). Texas, which would be a no brainer well, was rumored a number of years ago. I believe in the past, though, there was still an illusion of amatuer athletics, tradition and rivalry that prevented further Big 10 expansion, probably on both sides of any transaction.
I think those illusions are out the window now. By many appearances, the USC/UCLA expansion was initiated by USC, with UCLA being brought along after the initial overture by USC. The LA market is obviously valuable and the addition is an economic no brainer.
But the status quo is no longer viable. The trend will be to increase the size of the conference until its geographic reach is coast to coast, southern to northern border. But the Big 10 is still ponderous and I think that there is validity to the idea that no one, whether it be the Big 10, Colorado, Oregon, Washington or any other actor, that wants to break the dam on the Pac. I think that is still a valid point. But at the same time, when USC and UCLA came on board, neither Udub or Oregon were in a position to negotiate an entrance to the Big 10, nor was the Big 10 in a position to offer reduced share invites. If there were any discussions between the Big 10 and the NW schools at the time of the USC and UCLA addition, the NW schools no doubt would have asked for something like a full share, if not a full share.
But by all indications, USC/UCLA caught the rest of the PAC off guard. The Big 10 wasn't kicking the tires on the rest of the league. As time drags on, and the Pac 12 position the Big 10's negotiating position improves and the NW schools weaken. They can be had a price that makes sense the the Big 10 institutions and the NW schools and media partners.
Nobody is arguing that UW and UO add value or even equal value to media rights. But that doesn't mean there isn't value there. Seattle is a large market, Oregon is a big brand. That puts Big 10 network in two more states.
As for those schools - despite your assertions to the contrary, $10,000,000 or more per year is real money and if you think that a 10% or greater revenue bump isn't significant, you know nothing about business. Even 5% revenue growth is cause for celebration. Once the dam does break, Oregon and UDub will agree to reduced shares. But neither the Big 10, Oregon or Udib want to pull their finger out of the crack in the dam.