Ope3
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I had heard they wanted it President's day so most people would have Monday off.
I've heard both theories mentioned as to whether or not to have the Super Bowl on President's Day Weekend.
It was Peter King (on the Dan Patrick Show) several years ago that mentioned that moving it to the Holiday Weekend is not as much of a slam dunk others might think with the TV ratings.
Another factor is for the host city (depending on the location) President's Day weekend might already be a tourist destination, so they could lose out on the double dip effect of bringing in visitors.