RememberMurray
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The answer to your question is the franchise QB will always be kept/paid first over a WR. The Vikings are in a situation to where they can pay JJ now, then hope to draft a good QB who will be on a rookie deal until they likely have to pay JJ again.
Cincinnati is in a much worse situation than us long term. They already have the Burrow and Chase LSU connection, plus Tee Higgins, why would they want or need JJ too? They will have a hard enough time paying just Burrow and Chase long term and having enough money left over for everyone else.
If you pay JJ and keep him, and then draft a rookie QB, you will be left with a star receiver and a rookie, unproven QB and a roster around the two of them that is aging and on the downside of their careers in many key positions. You will have to address those positions eventually — sooner rather than later, I believe.
The team will need the draft picks that a trade of JJ will bring in. He'll never be worth more than he is right now. Let Cousins walk after 2023, and then trade JJ for a boatload of picks, I honestly believe they can fill many of the needs that they will soon face by trading just one guy. As your rebuilt roster comes of age, you'll probably be drafting pretty high for a year or two. That gives the team even more prime draft picks, to use themselves or as trade pieces.
If I'm wrong about how much JJ is worth, then why would you want to break the bank — and the salary cap — for him?
I like a modified version of the old NE Patriot model; get 'em young, then trade them when their rookie contract is up for a raft of new, fresh young talent/draft picks. Use the cap space you save to sign the right veterans at key positions for leadership and experience.