Hard to say anything for sure but I don't think it will be that bad. They will control all ad revenue including pregame and post-game etc. The teams currently getting $100 million are the ones that will see bigger impacts imoShort term, I think it's going to be way more than a $10million hit next year.
But they won't be alone, half the league or more is going to have issues. It's got to impact the overall market somehow.