Souhan: Look hard, Vikings, at the greatly undervalued market of Black leaders
Look around U.S. Bank Stadium, and you see slogans. "End racism.'' "It takes all of us.'' They're painted on the back line of the end zones and stenciled into the padding of some players' helmets.
As owners of the Vikings, the Wilfs have walked the walk on social justice, contributing time and money and casting themselves as anti-racists.
Monday morning, the Vikings fired coach Mike Zimmer and General Manager Rick Spielman. Zygi Wilf, his brother Mark and their fellow team owners will hire their replacements.
It's time for the Wilfs to prove that they care about more than slogans and symbols. They have an opportunity to take advantage of the NFL's inherent racism and hire an underappreciated coaching candidate.
When Oakland A's General Manager Billy Beane popularized modern sports analytics, he did so by taking advantage of undervalued metrics. For him, at that time, the answer was on-base percentage.
In the NFL, the most undervalued assets are Black head coaches.
As of early Monday morning, after the firing of Dolphins coach Brian Flores, the NFL could claim only two black NFL head coaches: Pittsburgh's Mike Tomlin and Houston's David Culley, and Culley was considered a stopgap who might be fired.
About 70% of NFL players are Black. At the moment, 6% of the NFL's head coaches are Black.
Zygi and Mark Wilf know how to take advantage of undervalued assets. Some of the many Black men in the NFL waiting for an opportunity deserve a long look for their next general manager and head coach.
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Skol Vikes!!