There is absolutely nothing to lose from a TCU wins, and everything to lose with a Bucky win. It helps their recruiting, reputation, and donations from alumni and fans.
And for those of you who whimper about "But they're in our conference," you are an idiot. "My conference is awesome" = "My cousin has a huge cock."
And for those of you who whimper about "But they're in our conference," you are an idiot. "My conference is awesome" = "My cousin has a huge cock."