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Because it was called the brick house? Maybe I'm not digging hard enough but I can't find anything that says Kill and staff were relating it to Memorial Stadium.
Maybe Butch Jones and Tennessee were talking about Memorial Stadium?
Maybe the Arizona Cardinals are too?
https://www.sbnation.com/college-football/2018/7/30/17631466/arizona-cardinals-brick-by-brick-tennessee-fans
Most casual college football fans think of Jones and Tennessee when hearing Brick by Brick. I know there are others that have used it too.
Like it or not RTB is synonymous with only the University of Minnesota Football today. And it will be that way as long as Fleck is here. That wasn't the case with Brick by Brick.
https://www.twincities.com/2012/01/...over-maryland-oregon-flash-with-new-uniforms/
The uniform numbers were woven in a font copied from a leftover 1940 national championship team jersey. The numbering and lettering on the white and gold uniforms were printed with a brick pattern, symbolizing the walls of the football team’s old campus home at Memorial Stadium.
Also if you google "row the boat" the second link down is about Western Michigan (at least that's what came up for me).