The local guys I could buy backing Ben, hes a guy they've all known, he gives them scoops and access, and quite honestly most of them suck at their job. So sure maybe they pump him up. I can almost guarantee you Seth has zero connection to Ben and could give 2 Fs less about him, that's why this tweet combined with the local stuff feels coordinated.
I try not to be a conspiracy guy, but logically if Coyle if saying listen, a few $$ here and there, hes suddenly this "elite" coach, we fire him some other school hires him and boom we are of the hook for millions! Like that kind of adds up and makes sense. Or maybe I'm just terrified that one of the worst coaches in the country is going to get a 5th year for no reason at all....