It is certainly possible that they could lose money on this but I doubt there would be a disaster. My rough, but reasonably accurate calculations, shows that they would break even if they lost approximately 20% of their season ticket holders. That doesn't include any additional revenue that they would receive through the sale of these tickets to others including Nebraska, Michigan, and Wisconsin fans.
Also, a conservative ballpark figure for the amount of the revenue the additional revenue the additional donations would generate, assuming the same number of seasons tickets as we have now is $3,000,000 to $3,500,000 for the first year. That would equate to approximately $10,000,000 in the third year. I know there are some here who believe or are hoping this will be a disaster but it ain't necessarily so.
I've done a rough version of the analysis myself and I agree: it's a near certainty that the University makes significantly more money with the new arrangement. However, if we get a Mariucci situation (and keep in mind the football team doesn't even sell out some pretty big games already), it will be unfortunate and cost the University a lot of interest in a program that only now is starting to develop some. We already are saddled with a gameday experience that pales in comparison to other places and this ain't gonna help. The University might not care if they are counting the money, but it bums me out to think about it. If that comes to pass my interest in the team will certainly plummet.