The subject is recruiting, not fanbase. I'm talking messages to the recruits. Of all the offers, the top end players who actually considered us have not signed on. The top recruit is considered soft and he is a home state kid. It was time to re-brand and reload with new emphasis on being a winning program. That buys a bump and instead we get poofff. There are marketers who can spin rock into dollars. A person won't buy, "we're not there yet" and "we have a long ways to go." Those are true statements, but it isn't in the marketing message of how to be successful in sales. We call that loser talk where I come from. Losers talk of how far we have to go. Every stop Jerry Kill has made, that was part of his stump speech. Hey, I could sell asbestos underwear to any jock out there and all I would have to say is Julius Caesar wore it every day, tunic and all (he did). People died of tampered with Tylenol. J&J didn't shy away from marketing the product. They put a tamperproof seal on the product and apologized. Sales boomed. The naysayers will tell you it can't be done. We were the losing program for too long. There is no message worth telling. That is a lame excuse for losers. What we need for Kill is a tamper proof message that get recruits excited again for Gopher football.
