To me, the biggest thing is where we are losing them to. If a kid wants to go to Notre Dame or Stanford, I can't really fault a kid for getting a free ride to such a place. But losing kids to WI, IA, IA State, etc. hurts more. For a lot of us, we have neighbors, friends, family members that are fans of these programs living here, and it's more of a pride/ego thing than a thing that is necessarily something that will have a direct tie to wins/losses. If we were consistently winning games against these teams, it wouldn't hurt so bad. But when you lose both on and off the field, it is very much an ego/pride thing. Take NE for example, we've beat them often enough that losing a kid to NE doesn't sting nearly as much. I see a kid go there, and I just say "WTF would you want to go there of all places??"