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UConn’s Paige Bueckers named to Fortune’s 40 Under 40 list​



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Author: FOX61 Staff
Published: 2:20 PM EST November 14, 2022
Updated: 6:09 PM EST November 14, 2022

STORRS, Connecticut — UConn women’s basketball star Paige Bueckers may be helping the Huskies win from the sidelines this season, but that is not stopping her influence on the sport.
The 21-year-old, who turned down an opportunity to join the WNBA early to remain a Husky for another year, has made Fortune Magazine’s 40 Under 40 list.

The junior guard is listed under “culture and society” alongside singer Rihanna, filmmaker Lena Waithe, French soccer star Kylian Mbappe, social media star Khaby Lame, podcaster Alex Cooper, U.S. Department of Labor chief economist Joelle Gamble and Christian Smalls, interim president of the Amazon Labor Union.

In its write-up, the magazine praised Bueckers for taking advantage of the NCAA rule change that allows collegiate athletes to profit off their name, image and likeness.


RELATED: Injured Bueckers says she'll spend season as student coach

www.fox61.com

UConn’s Paige Bueckers named to Fortune’s 40 Under 40 list

The junior guard is joined by filmmaker Lena Waithe, social media star Khaby Lame, podcaster Alex Cooper and others in the 'culture and society' section.
www.fox61.com www.fox61.com
 

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Paige Bueckers, carrying a clipboard and whistle, humorously told her team in a photoshoot that she is now "Coach P."

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In this ESPN video she posted, Bueckers wrote, "Was a pleasure to join the NBA Today and talk hoops and a little preview of Coach P🫡 Thank you @malika_andrews and @espn for having me!"

Bueckers said, "I’m really excited for the new perspective that I can bring to the game. For a lot of them, it’s an adjustment period. They’re going to have to listen to me. But I think I’m going to have a lot of words of wisdom.”

 
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“I mean, she (Bueckers) is going to make well over a million dollars. It’s not even a question,” said Jason Belzer, the chief executive of Student Athlete NIL, an agency that works with brands doing campaigns for student-athletes. “She probably has more value as a student-athlete from a marketing and endorsement perspective than she will as a pro, unless she becomes an absolute All-Star, Sue Bird-like person.”

However, though Bueckers, Dunne, Lee, the Cavinder twins, and others have earned NIL income thanks to their social media following and marketing savvy, many other female athletes in non-revenue sports now have income streams equal to or greater than their male counterparts. For some, it’s just spending money, but for others, it’s cars, cash, food, merchandise, and a steady revenue stream.

The downside to the NIL boon is that not all female athletes have received the same opportunities. Marketability, visibility, and social media presence plays a big role in that, but for some critics, sex appeal is selling more than social media presence. While it’s always up to the athlete to choose how they share themselves, many feel the pressure for women to use their sex appeal in their endorsements is a step backward.

“I guess sometimes we have this swinging pendulum, where we maybe take two steps forward, and then we take a step back. We’re fighting for all the opportunities to compete, to play, to have resources, to have facilities, to have coaches, and all the things that go with Olympic-caliber athletics,” said Stanford women’s basketball coach Tara VanDerveer. “This is a step back.”




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Will NILs Be The Great Equalizer For Female Athletes?

When Title IX of the Education Amendments Act of 1972 became law, it ensured female athletes would have the same […]
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Lindsay Whalen talks Gopher women hosting UConn, Paige Bueckers in 2023​


 

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The Paige Bueckers back story.


 

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Speaking of rich NIL deals, Livvy Dunne of LSU gymnastics has almost 9 million follows and $2.6 million in NIL money. She had sponsorships from Vuori Clothing, American Eagle, Plant Fuel, Bartleby and others.

She's the #6 college athlete women or men for NIL money.
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Next is gymnast Sunisa Lee of South St Paul, Minnesota. She's #11 overall in NIL money.

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Paige Bueckers of UConn Women's basketball comes in at "only" $825,000.

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Next are Hanna Cavinder and Haley Cavinder -- the Cavinder Twins. They play for University of Miami.

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At the very top of the NIL money list is Bronny James, a senior basketball player at Sierra Canyon high school in the Los Angeles area (and occasionally Cleveland).

He's a son of LeBron James. Both have deals with Beats by Dre headphones.

Odds are that he'll play for Ohio State. His father famously keeps contacts with his home state of Ohio despite playing and now living in Southern California mostly.

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Ragnor said:
The state of Minn, UofM, all UofM sports included or otherwise? I didn't see any UofM women's BB players on there.
Click to expand...

I am assuming it means:

Paige Bueckers, Hopkins.

Christy Carr, Eden Prairie

Maya Nnaji, Hopkins

Monika Czinano, Watertown

Ayoka Lee, Byron

Also, the numbers are calculated from agreement assumptions and not actual documents unavailable to the public.
 

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