The leverage is that live sports is one of the only reasons to keep traditional video services. If DirecTV had failed to have the Twins, I'd have cancelled the next day and I'm sure I'm not the only one, especially when factoring in all 6 teams.Ok, I am still rather skeptical of the Twins/MLB leverage with the other cable companies (especially when fans can pony up for the Twins App instead) but maybe at some point there will be concrete data.
Besides DirecTV is literally passing the buck to the customer in this case. Most of the cable companies/Fubo add a regional sports fee now too.
But if you want the most concrete evidence that they're still getting ~$25 million for local TV: They didn't cut the payroll further. From 2023 to 2024 the TV revenue went from $54 million to ~$40 million and the payroll went from $155 to $130. They lost $14 million in TV $$ and cut $25 off the payroll, probably because they thought they were doing this a year ago. So this year it's flat/up slightly at ~$135 million. If they had lost more than $40 million in TV revenue from 2023, the payroll would surely be $125 million or below.
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