I saw that the most recent proposal was that the players would receive 70% of their prorated salaries, and they rejected it. The players are claiming in their initial talks, the owners said they'd receive 100% of their prorated salaries (of course nothing was agreed to/signed, so it's somewhat meaningless at this point). If there is no ticket sales, concessions, parking, merchandise, in-stadium advertising, etc. the revenue will be TV money only. So if the revenue is way down, why would the players receive their full salary? I have little sympathy for the uber-rich (and usually pretty douche-y) owners, but I don't understand why the players think they're going to get their full salaries while the owners take the full brunt of the situation.
Meanwhile, there is enough openings on sports channels, and enough viewer demand, they could probably broadcast every MLB game on national TV. Especially with the season being a sprint, the interest would be high, given that every game means so much. They were able to come back from the previous work stoppage only with the steroid HR race. If they have another work stoppage, I don't think they'll ever get back to what they were.