I don't think next year's ticket sales are that big of a crisis. We play IA,WS, and NB here. Those tickets will get sold irrespective of who we hire. That doesn't mean it will be fun to watch, but tickets for those games will get sold. It would be great to hire a winner who would sell tickets and win, but winning is the answer, and especially winning at home.
Wacker was hired because his offense would sell tickets. Wrong move. Winning sells tickets. Mason ran a great running game, but people hate fourth quarter chokes. (Count me in that group, I am tired of technically excellent offenses losing games.)
It is about winning, especially at home. The only coaches I remember after Warmath whose teams were better at home were Stoll and Holtz. The dome was in my mind part of the problem, really favored talented teams. People want to see big wins at home. We have not done that for 25 years.
Winning big games at home brings fans back, winning them only on the road gets degree of difficulty points only with junkees like us.