I guess I will add my two cents here also.
One of the main reasons I dislike Jerry Kill is because he is phony...what you see is all shuck, jive and manipulation. But this is what the majority of the base wants, someone to pretend to be all humble and golly gee (IMO). The rest of us just want a winner.
Now based on my premise that I could care less if I like the man or not (it's truly irrelevant).....he is doing the absolute correct thing. As someone stated above; those 15 practices in December and the national game exposure a bowl games brings (even if it's in Detroit) are paramount to the success of the program (that and recruiting the majority of his players from Mn) Wisconsin has made it to national prominence with this formula.
Coach will bring in the type of players he wants to coach, coach the players up, instill confidence in them with some early season wins. Then roll the dice and see what he has by playing the Big Ten season. If he has a bad Big Ten season, scavenge a couple 2/3 wins, play in a bowl game and start the process over again. A bad Big Ten season will result in an embarrassing bowl game. A medium Big Ten season will result in a reputable bowl game and good Big Ten season will us on cloud nine. In all scenarios will be wearing gopher gear proudly at the end of the season.
The short answer? He should care less what anyone thinks about his preseason schedule; that won't get him fired. What will get him fired is not going to a bowl game. This just furthers my confidence that he KNOWS what he is doing.....keep the team relevant.