The problem with Doogie is two-fold:
1) He's very rarely had an original thought...ever. He reads various articles from around the country every day and then gleans some "thought" from all of those. Heck, he steals a lot of opinions from message boards. Which is fine, he just acts as if they are his opinions in most cases.
2) A bigger issue is that Doogie thinks that being a sports journalist (I use the term very loosely) means "creating controversy" or as he would call it "a talker." He CONSTANTLY refers to "it's a good talker." He thinks, because it's what's been taught to him by Hartman and Barreiro (see above reason for lack of originality), that he has to be a d-bag in the guise of "not being a homer." You could call the KFAN crew a *&^!#*&^!#*&^!#*&^!#*&^!#*&^!#bag pedophile and it wouldn't hurt them as much as being a homer.
So with that I'll offer Doogie some free advice I hope he takes. Doogie, there are 100 types like you're trying to be in the Twin cities media. You are NOT original and you'll rarely, if ever, have an original thought. You want to know how to be original and create a niche for yourself here? BE A HOMER!! Anyone can spin a coach's tenure, team's story, etc. any way that they want. There are virtually always positives and negatives. Instead of always trying to spin the negative....SPIN THE POSITIVE. Then you'll start to create a different identity than your KFAN buddies. Why is PA so popular in town? Because he generally sucks the Vikings off on a daily basis. People enjoy not having to be negative on a non-stop basis.
Just some friendly advice.