Tournament Ticket Sales

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Probably a dumb question and wasn't sure where to put it; but, does any of the revenue made this weekend get to go back to the students for NIL or anything? With a sold out arena, guessing merch sales and concessions will all be up. I am sure the NCAA gets a share but wonder if there's a prize award for being in the tournament.
 

DietCokeFan said:
Probably a dumb question and wasn't sure where to put it; but, does any of the revenue made this weekend get to go back to the students for NIL or anything? With a sold out arena, guessing merch sales and concessions will all be up. I am sure the NCAA gets a share but wonder if there's a prize award for being in the tournament.
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Short answer is no. NCAA keeps all ticket revenue, while "fan concessions remain in the hands of the school, except for alcohol – the association takes a 20% cut of those sales."

Separately, the NCAA now shares some media revenue with all teams that make the dance. The further you advance the more you receive.

Finally, was surprised to learn this week that the NCAA takes advantage of the dedicated WBB fan bases. They charge those fans more. Iowa fans are paying double what I paid for my all-session ticket to Williams Arena.

www.sportico.com

Women’s Basketball Hosts Get Home Edge While NCAA Keeps the Cash

The home court advantage the top 16 seeds get in the first two rounds of women's March Madness comes with a cost: the NCAA keeps nearly all the cash.
www.sportico.com www.sportico.com

www.sportsbusinessjournal.com

SBJ College: A March Madness money explainer

The March 17, 2026, SBJ College newsletter reports on how NCAA units work when it comes out payouts for the men's and women's tournaments, more on the COVID "bubble" for the 2021 March Madness, and excerpts from ACC Commissioner Jim Phillip's recent SBJ Sports Media Podcast appearance.
www.sportsbusinessjournal.com www.sportsbusinessjournal.com
 


BigTenGuy said:
Short answer is no. NCAA keeps all ticket revenue, while "fan concessions remain in the hands of the school, except for alcohol – the association takes a 20% cut of those sales."

Separately, the NCAA now shares some media revenue with all teams that make the dance. The further you advance the more you receive.

Finally, was surprised to learn this week that the NCAA takes advantage of the dedicated WBB fan bases. They charge those fans more. Iowa fans are paying double what I paid for my all-session ticket to Williams Arena.

www.sportico.com

Women’s Basketball Hosts Get Home Edge While NCAA Keeps the Cash

The home court advantage the top 16 seeds get in the first two rounds of women's March Madness comes with a cost: the NCAA keeps nearly all the cash.
www.sportico.com www.sportico.com

www.sportsbusinessjournal.com

SBJ College: A March Madness money explainer

The March 17, 2026, SBJ College newsletter reports on how NCAA units work when it comes out payouts for the men's and women's tournaments, more on the COVID "bubble" for the 2021 March Madness, and excerpts from ACC Commissioner Jim Phillip's recent SBJ Sports Media Podcast appearance.
www.sportsbusinessjournal.com www.sportsbusinessjournal.com
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Thanks for the information! I was watching the Nebraska presser and Amy Williams was talking about the revenue so thought I would ask around. Go Gophs!
 

Thanks for the information! Doesn't seem fair to me that Iowa fans pay more. I am biased army wife is from Iowa and we go back to watch games.
 





Gophermangeek said:
I will say even if the NCAA keep’s the revenue from tickets, it’s a great way to show the interest in gophers women’s basketball, increase season ticket sales and the school might be more likely to invest in the program and financially in the players
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What you are speaking of is a positive feedback loop.

I queried AI with the following question:

"Does an exciting wbb team that wins thereby attracting more fans thereby increasing revenue thereby attracting better recruits thereby creating even better and exciting team an example of positive feedback."

Here was the reply:
"Yes, that is a perfect example of a
positive feedback loop in sports and business. It’s often called a "virtuous cycle."
In your scenario, the output (winning and excitement) feeds back into the system as an input (better recruits and more money), which amplifies the original state. Instead of the system returning to a baseline, it "spirals" upward.
Here is how that specific loop breaks down:
  • The Stimulus: The team starts winning and playing an exciting style.
  • The Reinforcement: Success creates social proof, drawing in fans and media coverage.
  • The Resource Gain: Increased visibility leads to higher ticket sales, merchandise revenue, and donor contributions.
  • The Re-investment: That revenue funds better facilities and coaching, while the "clout" of the winning program attracts elite recruits.
  • The Result: The team becomes even more dominant, starting the cycle all over again at a higher level.
This is exactly what has happened with programs like South Carolina or Iowa recently—success created a "gravity" that pulled in more resources and talent, making them even harder to beat."

This is what we want to achieve with the Minnesota program. It's already started... we as fans must do our part.

Beat Green Bay!! Go Gophers!!!
 



There is a chance my family will try and make it to Sunday's game, providing they win. The problem is, we are 3 hours away. So game time will matter. Looking at the TV Schedule, games start anywhere between 11 am - 9 pm. I'm sure MN won't be the earliest or latest game times. But it still makes a difference, mainly if it starts later, whether we go or not.

I'm guessing they'll announce game times Saturday morning. I'm hoping there will still be ticket availability (non-secondary market) after that. If anyone has any insight, feel free to give a guy some hints. I haven't been to the barn in over 20 years. Now that I have 2 daughters playing basketball, I figure it would be good to give them this type of exposure with basketball being played at a high level while being at a cool venue.
 

AllEars said:
What you are speaking of is a positive feedback loop.

I queried AI with the following question:

"Does an exciting wbb team that wins thereby attracting more fans thereby increasing revenue thereby attracting better recruits thereby creating even better and exciting team an example of positive feedback."

Here was the reply:
"Yes, that is a perfect example of a
positive feedback loop in sports and business. It’s often called a "virtuous cycle."
In your scenario, the output (winning and excitement) feeds back into the system as an input (better recruits and more money), which amplifies the original state. Instead of the system returning to a baseline, it "spirals" upward.
Here is how that specific loop breaks down:
  • The Stimulus: The team starts winning and playing an exciting style.
  • The Reinforcement: Success creates social proof, drawing in fans and media coverage.
  • The Resource Gain: Increased visibility leads to higher ticket sales, merchandise revenue, and donor contributions.
  • The Re-investment: That revenue funds better facilities and coaching, while the "clout" of the winning program attracts elite recruits.
  • The Result: The team becomes even more dominant, starting the cycle all over again at a higher level.
This is exactly what has happened with programs like South Carolina or Iowa recently—success created a "gravity" that pulled in more resources and talent, making them even harder to beat."

This is what we want to achieve with the Minnesota program. It's already started... we as fans must do our part.

Beat Green Bay!! Go Gophers!!!
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It also benefits to have a star player that the networks want to put on TV in prime time and games. MN is not on that radar. We need a sweet 16 run to get noticed.
 

kb sabre said:
There is a chance my family will try and make it to Sunday's game, providing they win. The problem is, we are 3 hours away. So game time will matter. Looking at the TV Schedule, games start anywhere between 11 am - 9 pm. I'm sure MN won't be the earliest or latest game times. But it still makes a difference, mainly if it starts later, whether we go or not.

I'm guessing they'll announce game times Saturday morning. I'm hoping there will still be ticket availability (non-secondary market) after that. If anyone has any insight, feel free to give a guy some hints. I haven't been to the barn in over 20 years. Now that I have 2 daughters playing basketball, I figure it would be good to give them this type of exposure with basketball being played at a high level while being at a cool venue.
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Not sure if this helps much, but when I ordered my second-round tickets, the ticket office person with whom I spoke said they think the game will be an early afternoon one.
 

kb sabre said:
There is a chance my family will try and make it to Sunday's game, providing they win. The problem is, we are 3 hours away. So game time will matter. Looking at the TV Schedule, games start anywhere between 11 am - 9 pm. I'm sure MN won't be the earliest or latest game times. But it still makes a difference, mainly if it starts later, whether we go or not.

I'm guessing they'll announce game times Saturday morning. I'm hoping there will still be ticket availability (non-secondary market) after that. If anyone has any insight, feel free to give a guy some hints. I haven't been to the barn in over 20 years. Now that I have 2 daughters playing basketball, I figure it would be good to give them this type of exposure with basketball being played at a high level while being at a cool venue.
Click to expand...
I have gone to many NCAA games mostly woman’s but some mens games as well. It’s generally easy to buy tickets after the 1st games because some of the fans of the teams that lose don’t stay. The tickets are reasonable @ $45 so you should be able to find some for your family. The Barn is such a great venue when it’s full so hope you make it.
 






Just over 9,700 sold already. With good weather and walk up sales should be over 10,000. Hopefully a few groups walk up and we get to 11,000 plus. Hopefully some Students and other Student athletes from the U show up.
 




Gophers' 1st-round attendance was nearly top 3 out of 16 sites:

1st Round
Attendance

Iowa 14,332
W. Va. 13,504
S. Carolina 10,483
LSU 10,456
Minnesota 10,355
UConn 10,244
Michigan 8,941
Texas 7,938
UCLA 7,250
Oklahoma 6,345
Ohio St. 6,169
Louisville 5,895
Vanderbilt 5,527
TCU 3,934
Duke 3,455
N. Carolina 2,390
 



Gophearl said:
Thanks for the information! Doesn't seem fair to me that Iowa fans pay more. I am biased army wife is from Iowa and we go back to watch games.
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Supply. Demand.
 

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