alchemy2u
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This isn't even true. Over 20% of the ticket revenue for the U comes from sports other than football or men's basketball. Also, the BTN broadcasts many of these other sporting events. Yes, those two sports bring in a large portion of the revenue, but they also consume a majority of what they bring in because of their expenses.Yes it is for the overwhelming vast majority of people and for almost every penny brought into the department. If it weren't for those two sports, college athletics would essentially be club sports.
So yes, they matter the most. If anything else matters (at all), could be a debate.
Let's put it this way, if you are the AD and your men's basketball team is great and your football team is great - - you would be an absolute success even if EVERY other program was terrible. Now if you flipped it, if your men's bb team was putrid and your football team was putrid - - you would be looking for another job even if EVERY other program was great.
They are the only thing that matters.
Thank goodnesses that many AD's do not have your myopic view of sports. The US would not be able to field an olympic team and millions of youths would not be able to partake in sports.