Non-conference games against teams perceived to be beneath us is where the loss of season ticket holders really hurts attendance. Especially if weather is a factor.
Just for fun, I looked up the worst crowds in TCF history. We're not off to a great start in 2016, if we can believe Wikipedia, and I assume we'll be able to add Saturday's game to this list.
41,026, Indiana State, 2016
41,062, Purdue, 2012
41,549, Illinois, 2011 (Thanksgiving weekend)
42,127, Western Illinois, 2013
44,217, UNLV, 2013
44,344, Eastern Illinois, 2014
44,582, Oregon State, 2016
44,914, Michigan State, 2012 (Thanksgiving weekend)
44,921, Western Michigan, 2012