I think what you are getting is a bunch of people who are upset that they feel they have zero say in the option to move. My group of 6 all have names on the wall of contributions, u of m graduates and longtime season ticket holders.
The last 2 years, we send in our ticket request for upgrade options. Then, during a random slow period during the summer, we get a curt mass email that lets us know the following:
------
Dear Season Ticket Holder,
The football season ticket upgrade process has been completed. This year's process was especially challenging as we renewed our season tickets at over 93% and we received over 3,200 requests for seat improvements. Due to the large number of requests, the upgrade process took longer to complete than anticipated and we thank you for patience during the process. Unfortunately, we were unable to accommodate your specific request. However, a limited number of seats and parking spaces are still available if you would like to purchase additional or move from your current location.
Starting on Monday, June 21 at 9am, you can call the Gopher Ticket Office at 612-624-8080 or 1-800-UGOPHER to inquire about the specific locations that remain available. You will have until 5 p.m. on Wednesday, June 23 to purchase additional seats or move to a different location.
-----
We get the most random and vague response that puts it on the season ticket holder to inquire about specific remaining locations. So what was the point of my initial request if I then have to turn around and call during the 3 day window about "specific locations"?
They put all of the energy and emphasis in getting our initial tickets, with a great system that allowed us to see what seats were available. Since then, the only system available is the "hope and pray" system of moving to better seats.
People who have tickets want to feel that the U has an interest in retaining their business. The reality, as you can see above, is that they have a large amount of flaws in their system. When you have to compete against the professional teams, and how they treat their ticket holders, the U is a big step down.
All people ask is for a personal response that lets them feel as if they have a say in where they sit. Instead, they have a system that lets you write in a request, send it in to the black hole, and 3 months later get a standard form response. The students work hard to do the best they can, I just don't think they get enough support from the department to properly take care of the ticket holders.