e.bigelow
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What I don't get is why we have four different campaigns going on now. We have Brick by Brick theme which has been used over and over by the SID, social media team, players coaches and video crew.
We have the Passive/Aggressive theme used by the advertising team.
Now we have the JerrySota theme used by the promotions team.
Then we have the 2-pack ticket sales promotion used by the ticket sales team.
It's clear that the there isn't a marketing communications strategy intended to be used by the entire department. I'm not sure why they didn't get together, share ideas, come up with one strategy to push through all of its mediums. It seems like the Brick by Brick strategy would have been easy to execute across all of the mediums listed above, instead we have individual campaigns which make it difficult to gain traction and have a lasting impact. The Brick by Brick campaign could be one used for more than one year, much like Twins Territory has been used.
Student Section: Brick by Brick, or even go trendy with #BrickByBrick on the t-shirts.
The billboards could have been slowly built upon itself with a "Brick By Brick" theme.
They could have had a microsite - BrickByBrick.com where we get the video vignettes, access to t-shirts, etc.
Oh well. On to UNLV!
Go Gophers!!
Bleed, that would make way to much sense! It would never work!
But, I agree, all things aside, on to Thursday night! Go Gophers!