I know I read the replacement(when the Vikes leave) somewhere. Like I said it only makes sense.
The Vikings do not make money by having their logo on the field. You can't just say they make money because 'it builds their brand'. That's the same as saying 'just because'. If the Vikes were to have advertising on the field(like Cub Foods) then yes they would be making money.
When the Vikes played at Ford Field that was a field that was already painted and for the DETROIT LIONS, not the MINNESOTA GOPHERS.
I'm pretty sure when the Bears played at Illinois the field still said ILLINOIS.
As far as my idea for one end zone being purple and gold VIKINGS and one end zone being maroon and gold MINNESOTA.....that was for Viking games. It would be all maroon and gold for Gopher games. That way they would only have to paint one end zone each game. That way the Vikes would have their brand and still pay respect to the University. How could anyone be upset about that?
Edit: The agreement also states the Vikings will pay for all operational costs. The way the U allocated costs for the beer garden the U could take in way more than 3 mill per year.