According to the guy at the U I spoke to today on the phone: If you buy the $80 seats from the U you will be seated by the U in the West endzone area with the better seats going to those with the highest Gopher Score. If you buy the $170 (Club Level) choice you will be seated between the 30 yard lines along the South (more shaded) side. If you are placed at the 100 level and between the 20 yard lines if you are placed at the 200 level. These Club Level seats will give you access to the Club facilies of the stadium as well.
I bought our seats from Stub Hub because I did not want to pay $170 and did not want to get stuck behind the oblivious inebrients in the endzone standing through the whole game.
Love you guys, but really.