I appreciate that, La45N.
Iowa owns the eastern part of the state. Nebraska owns a slice of real estate in the west along the Missouri River. The central part of the state, which includes Des Moines, has seen a slow but noticeable increase in Iowa State fans. It started from the pits, though, because ISU has had such a dismal sports history.
This increase in popularity really began during the successful Hoiberg basketball years. What's kept ISU from exploding any further is the football program, which has been one of the worst in the country for the past hundred years or so (its last league title was in 1912, just months after the Titanic sank, when it claimed the vaunted Missouri Valley Intercollegiate Athletic Association championship).
ISU actually has a bigger enrollment now than UI. Things are changing. And Matt Campbell is a really solid coach who I think will be there for a long time.