Mackey: The 'mouth-breathers' on Gopherhole

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howeda7

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I caught a few minutes of Reusse and Mackey today and Mackey still has hurt feelings over the mocking of his 'Akward win over Indiana' article. He referred to GH as 'that mouth-breather site' and ripped it in general. He had valid points on the team but I thought it was a bit over-the-top.

FWIW, the show is pretty good the few times I've listened. Reusse is quite good. For those that think he's always negative, as of yesterday he was calling the Gophers a 'lock' for the NCAA and today he said he still thinks they'll get in somehow.
 

One thing to understand on Reusse is that he's a knee-jerk contrarian. Some guys are always negative. Reusse isn't necessarily that way. He rips on the local teams because most people like them. If he feels that people are getting negative on the teams, he'll do the opposite. It's lazy journalism, and it's what he does best.
 

F mackey. ( not capitalized on purpose! ) That'll show 'em!
 

jmag21 said:
One thing to understand on Reusse is that he's a knee-jerk contrarian. Some guys are always negative. Reusse isn't necessarily that way. He rips on the local teams because most people like them. If he feels that people are getting negative on the teams, he'll do the opposite. It's lazy journalism, and it's what he does best.
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He certainly does that sometimes, but I don't think it's an automatic stance he takes. It's not like he was heaping praise on them, see his article in the Strib today.
 

howeda7 said:
I caught a few minutes of Reusse and Mackey today and Mackey still has hurt feelings over the mocking of his 'Akward win over Indiana' article. He referred to GH as 'that mouth-breather site' and ripped it in general. He had valid points on the team but I thought it was a bit over-the-top.

FWIW, the show is pretty good the few times I've listened. Reusse is quite good. For those that think he's always negative, as of yesterday he was calling the Gophers a 'lock' for the NCAA and today he said he still thinks they'll get in somehow.
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Thanks for your continued readership of GopherHole, Phil!! It's much appreciated.

Go Gophers!!
 


since we know phil reads this site and will read this thread even while in ft. meyers i'd like to ask him that since he doesn't like this site even though he reads it, would he like us to stop linking stories to his and doogie's gopher takes? if so i'm sure the mods can accommodate that.
 

I know that this is a sports forum so you guys are probably more interested than most, but KSTP is dead outside of Twins broadcasts. Here's the latest Arbitron ratings. Keep in mind that there's a pretty good gap between 'CCO and music stationos. This is just talk, and KSTP is JUST above the women's sister station.

NuxlR.png

(h/t to Brauer: http://www.minnpost.com/braublog/20...io_ratings_wcco_current_surge_as_lite_fm_sags)

I barely know who Mackey is, and I have Gopherhole to thank for knowing who he is at all. What I gather is that he's a sidekick on a radio station with 2-3% market share.
 

panndder said:
I know that this is a sports forum so you guys are probably more interested than most, but KSTP is dead outside of Twins broadcasts. Here's the latest Arbitron ratings. Keep in mind that there's a pretty good gap between 'CCO and music stationos. This is just talk, and KSTP is JUST above the women's sister station.

NuxlR.png

(h/t to Brauer: http://www.minnpost.com/braublog/20...io_ratings_wcco_current_surge_as_lite_fm_sags)

I barely know who Mackey is, and I have Gopherhole to thank for knowing who he is at all. What I gather is that he's a sidekick on a radio station with 2-3% market share.
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I saw this today too. For all the flack WCCO gets about 'old people radio' etc. it still dominates. And KSTP really isn't that close to KFAN (outside of Twins season), though they have closed the gap. Personally, I've never liked KFAN at all.
 

howeda7 said:
I saw this today too. For all the flack WCCO gets about 'old people radio' etc. it still dominates. And KSTP really isn't that close to KFAN (outside of Twins season), though they have closed the gap. Personally, I've never liked KFAN at all.
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Well, the numbers absolutely prove that WCCO is the 'old people station.' The numbers in the graph are for persons listening who are 6+ (6-years old and older). That means it includes people who are 64+. When you take out the 64+ crowd in the ratings, and go with the standard 25-54 demo that all advertising folks look for, then WCCO drops significantly and is behind KFAN.
 



It really depends on the season, look at kfans numbers during the summer, horrible while KSTP is way up obviously because of the Twins, it goes the same during Vikings season, in between they are pretty similiar. With the baseball season being longer and offering almost nightly games, i think KSTP is doing just fine. I haven't listened to CCO outside of a sporting event for 20+ years but grew up with them with my dad having it on all the time. Also, who are all these sad people that listen to NPR, I honestly can't think of a single person I know who would even know where to find it on the dial.
 

Mackey: The 'mouth-breathers' on Gopherhole

I would rather associate with GopherHoler's that "breath through their mouths" than certain media types that "blow smoke out their asses".
 

tjgopher said:
Well, the numbers absolutely prove that WCCO is the 'old people station.' The numbers in the graph are for persons listening who are 6+ (6-years old and older). That means it includes people who are 64+. When you take out the 64+ crowd in the ratings, and go with the standard 25-54 demo that all advertising folks look for, then WCCO drops significantly and is behind KFAN.
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I'm sure that's true. In TV 18-49 is the magic #. Frankly, that idea should be revised. It was formulated when the people over 49 had grown up before television and therefore were assumed not to be influenced by it. It's still true that people get set in their by habits as they age, but not for many things. Personally I'd rather advertise to a 7 rating with older demos then a 2 rating with younger demos unless I'm selling a very specialized product.
 

JohnnyGopher said:
Also, who are all these sad people that listen to NPR, I honestly can't think of a single person I know who would even know where to find it on the dial.
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Um, Johnny, I love when you post, but this single sentence illustrates in the very best way how really isolated we GHers are from the "real world." And, there's a lot more of them than there is of us, which is one reason the Gopher program hasn't exactly been hitting on all cylinders lately.
 






howeda7 said:
I caught a few minutes of Reusse and Mackey today and Mackey still has hurt feelings over the mocking of his 'Akward win over Indiana' article. He referred to GH as 'that mouth-breather site' and ripped it in general. He had valid points on the team but I thought it was a bit over-the-top.

FWIW, the show is pretty good the few times I've listened. Reusse is quite good. For those that think he's always negative, as of yesterday he was calling the Gophers a 'lock' for the NCAA and today he said he still thinks they'll get in somehow.
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Was he saying that because of the reaction of the loss last night and those saying Tubby should be gone? Seems odd to be doing that when g'holers are their target audience: sports fans.
 

GophersInIowa said:
Was he saying that because of the reaction of the loss last night and those saying Tubby should be gone? Seems odd to be doing that when g'holers are their target audience: sports fans.
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More about how we were all boasting about the Gophers being a top 3 team in the conference at the beginning of the season (really?) and ripped him for the column he wrote after the Indiana win and how he was now proven right :rolleyes:
 

howeda7 said:
More about how we were all boasting about the Gophers being a top 3 team in the conference at the beginning of the season (really?) and ripped him for the column he wrote after the Indiana win and how he was now proven right :rolleyes:
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Funny stuff.
1) His article was written before Nolen got hurt. I'm not saying we would be a top 3 team with him, but I think most agree we wouldn't be 6-9 right now if he stayed healthy.
2) I don't remember a lot of people saying we were a top 3 team to begin with. Some may have said we have the talent and potential to get there. This is kinda a "trollish" move on his part. Take something that a small minority said and make it seem like it was the majority's opinion.
3) If I remember correctly, his article was ridiculed because most felt it's stupid to say one game early in the conference season proves anything. I could have written an article after Duke got blown out by St. John's earlier this year and said "This proves Duke will not repeat" and when they don't then I can say I'm right.
 

I actually find him and Reusse to be a pretty entertaining duo, despite the GH bashing of this afternoon.

That said, it seemed a little thin-skinned of Mackey, a journalist, to make a comment like that based on getting negative reaction on a piece he wrote. What did he expect the collective reaction to be from a place where a bunch of die-hard fans congregate when he pointed out deficiencies in their favorite team coming off the season's first conference win? When he went on to say how he and his story were proven right by the Gophers current record, he omitted the whole "lost two point guards" issue, which arose since that article came out and helped make true some of what he predicted in the story.

The really odd part was when Corey Roufs acknowledged Mackey's dig on GH and basically awarded him a point in the "game" Mackey and Reusse were playing based on appreciation for the comment.
 

who are all these sad people that listen to NPR, I honestly can't think of a single person I know who would even know where to find it on the dial.
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Hardly sad. Most of them don't have to deal with the heartache that is Gopher athletics.
 


tjgopher said:
Well, the numbers absolutely prove that WCCO is the 'old people station.' The numbers in the graph are for persons listening who are 6+ (6-years old and older). That means it includes people who are 64+. When you take out the 64+ crowd in the ratings, and go with the standard 25-54 demo that all advertising folks look for, then WCCO drops significantly and is behind KFAN.
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I wonder if advertising folks will feel the same when all of the baby boomers are over 54 years old?
 

Shielder said:
I wonder if advertising folks will feel the same when all of the baby boomers are over 54 years old?
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Most baby boomers are over 54 years old right now.

But, I agree with you. I think marketing folks will indeed have to re-think some of their strategies. The Baby Boomers control a lot of the wealth and spending power in this country.

Marketers, however, also believe that attracting a 25-year old customer through advertising is more worthwhile than attracting a 67-year old through advertising. The 25-year old has an entire life of purchasing that product in front of him. A 67-year old? Not so much. Plus, the older folks are often set in their buying patterns and are less influenced by slick marketing on the radio or TV, or even become interested in it. If you haven't hooked a person by the time he hits 70-years old, you're probably not going to hook them. Unless, of course you're talking products targeted for that much older demo like medications, medical devices, four-door sedans, etc.

The University of Minnesota athletics is actually trying to figure this out right now. They need to start attracting a newer, younger demographic. Currently, the fanbase skews older. So, if they are trying to increase interest in the younger folks, should the U market via a talk format radio WCCO that skews to an older audience that likely has already made up their minds on the Gophers; a sports-oriented/male-dominted KFAN that skews to a younger audience that we know is interested in sports; or an all-music FM station that has many listeners who likely don't care for sports, but also skews younger?
 

That's pretty hard to believe.

howeda7 said:
FWIW, the show is pretty good the few times I've listened. Reusse is quite good. For those that think he's always negative, as of yesterday he was calling the Gophers a 'lock' for the NCAA and today he said he still thinks they'll get in somehow.
Click to expand...
 

howeda7 said:
I caught a few minutes of Reusse and Mackey today and Mackey still has hurt feelings over the mocking of his 'Akward win over Indiana' article. He referred to GH as 'that mouth-breather site' and ripped it in general. He had valid points on the team but I thought it was a bit over-the-top.
Click to expand...

Someone should tell him that the team he ripped was one that had Al Nolen and he is not at all vindicated. It would be like someone who predicted that this team would finish 8th in the Big Ten saying they were a genius right now. No one could have predicted all of the turmoil.

At the time he wrote the article it was not known that Joseph was gone, and Nolen was not injured. If Joseph had stayed and Nolen was healthy....this team is probably no worse than 4th in the conference in my opinion. I say this because even while having no PG this team has been in almost every game this season and had a chance.
Ohio State at home and @ Purdue were really the only two games that the gophers didn't have a chance in the 2nd half...and I think it would be tough to classify either as blowouts.


Now if he saw the wheels falling completely off and predicted the injury to the starting PG and the departure of another...I would be impressed.


In his article he projected the gophers would win 20+ games and make the NCAA tourney....and now he wants to claim he was a genius for saying they were not big ten title contenders? That is just weak on his part. He had no idea how this team was going to finish.
 

The first 25 times I heard the term "mouth-breathers" I thought it was a funny description. But it is really getting old, you hear it everywhere now.
 



Proud to be a npr listener who doesn't know who Mackey is and started the morphing of his silly headline.
 

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