Jake Retzlaff, the quarterback for 18th-ranked BYU, signed a sponsorship deal with Manischewitz, the first NIL deal made by the Jewish food brand.

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Jake Retzlaff, the quarterback for 18th-ranked BYU, signed a sponsorship deal with Manischewitz, the first NIL deal made by the Jewish food brand.

Retzlaff is the first Jewish quarterback to ever play for the Mormon university, as well as one of just three Jewish students currently attending the school, which enrolls nearly 33,000 undergraduates.

As part of the deal, Retzlaff will share his story in video content made by the brand. He’ll share some of his favorite recipes and holiday traditions as well as reflect on other cultural touchstones of the Jewish faith. Manischewitz will also create limited edition matzo boxes with Retzlaff’s likeness.

Financial details of the deal were not disclosed.

“I grew up with matzo with peanut butter as my favorite snack, and every Passover, my family and I made matzo pizza together,” Retzlaff said in a statement. “At Chanukah time our tradition was making potato latkes. Now, at BYU, I’m able to share these traditions with my teammates.”


Go Gophers!!
 




Hmm! I thought Warren Jeffs would have had the food brand NIL deal covered in this instance.
 



Is the first NIL deal for a Lutheran food brand still available? Seems like a great opportunity to make history.
We are waiting to sign a Swenson. Paul's Lefse with a mega deal waiting.
 







Love this!!

Jake Retzlaff, the quarterback for 18th-ranked BYU, signed a sponsorship deal with Manischewitz, the first NIL deal made by the Jewish food brand.

Retzlaff is the first Jewish quarterback to ever play for the Mormon university, as well as one of just three Jewish students currently attending the school, which enrolls nearly 33,000 undergraduates.

As part of the deal, Retzlaff will share his story in video content made by the brand. He’ll share some of his favorite recipes and holiday traditions as well as reflect on other cultural touchstones of the Jewish faith. Manischewitz will also create limited edition matzo boxes with Retzlaff’s likeness.

Financial details of the deal were not disclosed.

“I grew up with matzo with peanut butter as my favorite snack, and every Passover, my family and I made matzo pizza together,” Retzlaff said in a statement. “At Chanukah time our tradition was making potato latkes. Now, at BYU, I’m able to share these traditions with my teammates.”


Go Gophers!!
Manischewitz is OK, but I prefer Yehuda. It has a better crunch to it, and it holds up better for pizza.
 





I’ll presume he’s not shomer Shabbos. Otherwise, he wouldn’t be able to take the Cougs on a scoring “drive”?!?
 









Also, maybe back in the day, and if NIL would have been around, I could’ve seen a nice package between Marc Trestman and the Lincoln Del. BTW, wish that place was still around.
Bob Stein; Tony Levine; in earlier years: Sig Harris; Butch Levy; Neil Litman; Lou Gross;
 



Also, maybe back in the day, and if NIL would have been around, I could’ve seen a nice package between Marc Trestman and the Lincoln Del. BTW, wish that place was still around.
I don't know if there would have been a way for individuals to sponsor someone, but Sid would have probably given Trestman half his salary.

Loved the Lincoln Del and agree that it is missed.
 


I still think BYU ends up becoming a superpower in the NIL era. It was starting to happen and they ran out of gas in November. They are essentially the athletic department of the LDS church and would have oodles of (tax-exempt) money to blow. The #1 basketball recruit AJ Dybantsa may wind up there.

It's no coincidence that BYU and SMU are back since they are private schools filled with deep pocketed alumni.
 

Wait until the pope sponsors notre dame football.

As 1 of the 16 Minnesotan Catholics, I would imagine that Notre Dame has the most employees with experience working in the Vatican. They can make it happen
 




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