Wow.
The market has talked and these players are worth more than their scholarships. They are getting money and extra benefits voluntarily from other people for playing sports. It's already happening, it just happens to violate the NCAA rules. It was a financial coup for USC to have Reggie Bus on their squad and the market determined that it was so valuable to them that they paid (or allowed others to pay) him more than the scholarship.
"Let the market dictate their worth" is exactly what the NCAA is afraid of, they don't a market and they don't want this system to have any capitalist aspects. Which is fine, depending upon where you stand on the issue. However, you can't make a capitalist argument SUPPORTING the NCAA.
As far as taxing athletes for scholarships. . . good luck! They'd have to tax the millions of students on all different kinds of scholarships every single year.
Bob, your confused on the tax issue. The code exemption is because they are considered as not being compensated for services. Change that and you have a tax issue. Granted a new exclusion could be made, but it must be addressed; which would have to pass through congress. Other students currently receiving scholarships can be still considered as receiving them for research or study under current rules.
Reggie Bush was paid by an agent for prospecting future business considerations. That is not an example of the market paying more. However, I will grant you that there is something to your point. I know there are examples that fit your gist, for instance OK State (recent sports illustrated article, Adrian Foster). That is fine and dandy for those kids. They are the rare exceptions. Some 20,000 kids play football at FBS and FCS schools each year, add BBall players, which are more profitable and you approach 25k athletes. There isn’t money to give these kids anything close to minimum wages currently in the system. So you have to find some way to get that money into the College/university system so they can payout the salaries (assuming no cap system).
I was not making a market argument for the NCAA; instead just speculating on some aspects of a pay for play system. There would likely be some better paying teams and the rest would get away with paying virtually nothing.
Consider this thought experiment (we’ll limit it to football): Paying for players requires a rise in costs at all football programs. One can't raise the costs of all these schools and expect the same number of teams. There are tons that don't currently make it without support. However, the supply of those able to play (players) does not drop. Additionally, you will have big schools that need games each year, games where they need to stomp opponents. Otherwise, those tons of people voluntarily paying at LSU, Texas, Auburn, etc, etc don't continue to pay without winners. Remember you need the volunteers to keep the golden egg flowing.
So there will be room for some junk teams, how many is hard to speculate. They will make revenue by squeezing the big schools for a larger slice, big schools loose negotiating power because the supply of opponents to crush has dropped, so they hike up their payouts to said a school, which further dampens profitability and the budget for good players.
The junk teams would be in a situation where players are fungible goods, Literally commodities, because as we noted earlier there are more players competing for less spots. This drives down labor costs, which theoretically would be lower than current. Why? Because a school would no longer need to offer a full ride. Of course, I doubt that would be common, but some will inevitably earn less for the shot at the NFL. That currently does happen in baseball and Hockey leagues.
The so called Junk teams at the beginning will be much more profitable. Since there are barriers to entry (substantial market entry costs)it will likely take several decades before profitability in that area reaches it’s long term target.