GL, for sure as expectations go up, the NIT goes down as a perceived good time, esp. that first game. I know some people who are planning to go to subsequent games. That first game is dangerous if the team is bummed, plus, as Coach Pitino said, challenging match-ups. Its like a preseason game.
What should they do? Give lots of tickets to youth programs. Tix for Tots, There are people in town for health stuff at the U hospital. Give them tickets - a happy diversion. The team had white shirts w/ the M and 'Pride' on it. Get Teague to run counter culture and promote is as an opportunity to support the school. However, like some people on this board, enthusiastic support might suggestion acceptance of failure, rather than an opportunity for success.
And dang, you and I could have put together something better for halftime!!