Can someone explain to me why they don't just offer beer in the whole stadium, but charge like $20 for it? If they really want to give premium seatholders their booze and restrict unruly drinking in the cheap seats, this seems like a good compromise, and a way around what the legislature is attempting.
They'd be the only school in the Big Ten to do it. They'd still be selling beer in the proximity of college students (yeah, yeah....we know). They'd still face increased liability.
The prez got push back from the Regents and also advice from his peers around the conference.
Huge revenue hit.