A_Slab_of_Bacon
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Bet generation is basically built into predictive models. There are so many games where a 4-4 team is favored over a 7-1 team and get money flowing. Or the “hot” team is an underdog to the “cold” team.
When Wisconsin was favored over us, how many dudes at a bachelor party in Vegas sprinted to the MGM sportsbook and said, “wow Minnesota is 10-1 and at home and Wisconsin looked like crap a few weeks ago against Illinois!” Wisconsin still got some action but Minnesota took 60% in spread and money line and lost both.
Yeah that makes sense.
Odds makers pushing on the scales for other purposes... that just seems like a good way to get destroyed. Especially today with so many smart folks with access to serious computing power.
I recall reading some stories about the weekly fantasy football for money type sites being dominated by a handful of folks running numbers themselves raking in the cash over the same bachelor party guys who think they know something.