My source for the following, where I am quoting from the source, it is note as (per source)-
One year into the name, image, and likeness era, the NCAA and college athletes, coaches, and boosters are jockeying to define the parameters of the policy.
www.bestcolleges.com
My premise is that the NCAA knew they were screwed -
- after losing two lower court decisions (per source)
- and knew that it was highly likely that the SC would uphold the lower courts' decisions.
- they were also aware of pending legislation in several states and went about to lobby that legislation so it would be an NIL model vs. pay for play.
- the NIL model removes them from being the administrator of that program.
- allows them to bogusly, IMO, cling to a notion of amateurism.
- MOST importantly they don't have to put in any of their own money.
The timing detailed from an excellent summation (per source) I found online, shows the NCAA was playing Chess while everyone else was playing checkers. Just like at the carnival ring toss where you can win the ginormous bear and everyone is mezmized by them - very few win those bears, just like very few athletes will make real cash off of this.
The just F'ed the players one more time with thier BS. They are a corrupt, venal organization and I will love when they finally die.
Summation -
The NCAA’s decision on name, image, and likeness was announced one day before
laws in more than a dozen states were set to take effect that provided the same standards as the new policy.(per source)
(
My comments - magically one day or was this coordinated, so they are still running the show dominate the news cycle).
The decision also came weeks after a
unanimous Supreme Court decision in NCAA v. Alston that found the NCAA cannot bar colleges from making education-related payments to college athletes. The decision affirmed two previous rulings by lower courts that held that such actions by the NCAA were in
violation of the Sherman Antitrust Act.(per source)
(
My comments - Ruh Roh").
"The NCAA is not above the law,"
Supreme Court Justice Brett Kavanaugh wrote in a June 21, 2021, opinion. "The NCAA couches its arguments for not paying student athletes in innocuous labels. But the labels cannot disguise the reality: The NCAA's business model would be flatly illegal in almost any other industry in America."(per source)
(
My comments -Tongue lashing from a justice and by announcing before the state laws went into effect, they can say, wink wink, we fixed and get your filly robes off our anti-trust exemption.
Sure, this is a bit Michael Claytonish, but when you're talking about the type of cash the NCAA makes with March Madness and a Anti-trust exemption to boot, nothing is beyond the pale.