Rutgers, Pitt, et al., have not been mentioned. I for one would rather watch a pasting of our rodents by Nebraska, than a win over Rutgers. And for those that will chime in about getting the NY tv market, do a little reading and you'll find the Rutgers is irrelevant to New Yorkers (and why would a fan care about television sets on the east coast anyway?). Nebraska may not be very populous, but they are rabid about their huskers, as is a good swath of SD, and some of Western IA. Bringing on a million Big 10 fans in flyover country isn't too shabby. How many Rutgers fans can their possibly be anywhere?