MplsGopher
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Another thing to keep in mind, that is very much not hand-waiving:Those market numbers are phony.
Wisconsin is more than the Madison market, and OSU is more than the Columbus market. And don't get me started on Penn St.
In the PAC-12, even though UA is in Tucson, more of their fans live in the Phoenix metro.
the percentage of a market that actually cares about college football. It doesn't matter for subscriber fees to the BTN, true. But it does matter for the meat of the TV money, which comes from the Tier 1 rights deal, and that hinges on total viewership that our best games are likely to command.
Just because PHX is rapidly growing up to 5M, doesn't mean that more than 10% (just throwing out a figure) give a rip about college football and would tune in to at least one major game per year.
Lot of Hispanic population that have never viewed an American college football game, and have no desire to do so.
Probably the same type of things applies to a lot of the western markets, unfortunately. Denver, SLC, California, Oregon, Washington ... I feel like all have that same issue. People who live there care more about the outdoors than American football outside the NFL.