They better lower the prices next year. Keeping the donation requirements artificially high will only accelerate the departure as the few that continue to pay realize that they could buy better single game seats for less money.
Below are the Wisconsin giving levels. Notice anything? Seats at midfield require 1/2 the donation asked by the U. This at a school with 80,000 seats where the renewal rate is about 97% and you have to give $1,000 with just for thright priveledge to buy new end zone season tickets.
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Is there an expectation that I maintain my giving level after I secure season tickets?
We encourage you to remain an active donor to Wisconsin Athletics. In addition to having a remarkable impact on the lives of our student-athletes, you receive priority for a host of ticket, parking and special event benefits based on your annual giving level. Recommended minimum annual contributions for the opportunity to order seats in certain sections are as follows:
Football Seating
Sections E, T and FF - $250 each
Sections D, F, S, U, EE and GG - $200 each
Sections C, G, R, V, DD and HH - $150 each
Sections B, H, Q, W, CC and II - $100 each