I'll believe this isn't a sham when I see it. No way this is happening without every single head coach at those programs signing off on it. I also don't believe that "aw shucks" Roy at UNC, and that "elite" crowd hasn't been doing this for years.
How hard is it to uncover, honestly? It's pervasive, especially in football. Google "Alabama Players Cars." Conveniently, Saban is at least partial owner of numerous car dealerships. It doesn't take Jason Borne to figure this stuff out. It runs so damn deep, that if they truly dig into it, they have the shut the whole damn economical cornerstone down. The merch, the gambling, the ad revenue, etc, etc. Absolutely not happening.
A few small-time examples will be made, deals will be made, filthy money will exchange hands, and probably nothing more. The whole thing may even be an extortion attempt. More likely, IMO, soon enough, we'll hear this was done in conjunction with the NCAA, and they are an exemplary, upstanding, "tight-ship running" organization. Credibility will be restored, the big-money programs will go Scott free. Old-man Pitino is the sacrificial lamb, because he was on his way out for a number of other transgressions anyway. Then, watch the dollars really pour in after the impression is made that the house has been cleaned, and we're finally back to a level playing field. Everyone will have a shot!
Another day, another dollar. Another bailout.