I think this is a great ideas.
The U has a lot of students from countries where College sports hardly gets any media attention. I was shocked in my freshman year to find that some student called Darrel Thompson could receive so much attention for playing a college sport.
Furthermore, football is alien to most international students. Combine this with the lack of on campus housing and I, for example, had very little exposure to Gopher sports until my junior year.
I don't think this has to be too elaborate but even to meet the players and get the basics of the game would be a good step forward. Plus the effect of meeting 6-5 linemen coming from a country where the average height is 5-6 makes the whole process interesting.
Finally, it would also help to let the intl. students know how cheap the tickets are if you attend the U.
And yes, 17 years later I am watching football at 3:00 am in India.