Student here. Student section attendance here (for both football and basketball) ebbs and flows with the amount of hype behind a team. For example, the basketball game against Miami was easily the most rowdy atmosphere that I've been a part of. If the team was successful enough to earn a visit from Gameday, I have no doubt that both the broadcast and the game would be packed with students. I've done my best to show up for every game, and I think I've only missed one football game in my time here. The majority of students, however, are definitely "meh" on going to games for a team that isn't a standout. This comes down to a few things.
The culture on campus just isn't huge for sports if they aren't demanding attention. I grew up in Wisconsin so I went to my share of Badger games. They're able to put fans in the stadium, regardless of team performance (to a certain extent) because Saturdays are about more than just the game. This does lead to its own issues, like the student section only being full for the 3rd quarter, but that's a separate beast altogether. Students don't have many options for tailgating at the U. The majority of upperclassmen live in apartments or houses up to a mile and a half off campus. Frat row always has something, but there's a degree of exclusivity that turns many students away. There is a student specific lot for tailgating, but it's hardly advertised and, to be frank, most underage kids aren't going to want to be in a place patrolled by police officers. Our best bet is having a friend with a parent in one of the tailgating lots, or just winging it and getting to the stadium at game time.
I hate to say it, but our student section doesn't really do anything to make it unique. You see other student sections dancing with the band, singing along to music, or doing whatever choreographed cheers they've come up with. We have a few of these, but not enough people know them or care enough to participate, so it doesn't have any effect. I don't really know who takes the blame here. I've tried emailing the "rooter club" with suggestions, but I doubt they're taken seriously. Why not have a pregame "SKI U MAH" chant going around the stadium? One side says SKI, student section says U, other side says MAH. Simple. The freshmen have a pep rally as part of their first week on campus, so why not integrate the entire student body and teach them what they need to know.
Finally, and this seems like an issue that goes past students, but the U could do so much more to get students to games. More promotions, or "gold outs", or ticket giveaways. Obviously they can't give away tickets for free, but they had on of those days for basketball last season and the line was out the door pregame. As much as I am wary of false expectations, the marketing department needs to ride our preseason rankings HARD. They did for basketball two years ago, and season tickets for students sold out.
I think PJ is the type of coach this school needs to get students involved. We'll see if it happens this year.