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Well, that won't happen with the current stadium, but point taken. The bowl organizers and networks have a very thorough understanding of ticket sales models and which fan bases will travel. This is their business.
2021 Big10 Average Home Attendance:
Michigan: 108,598
Penn St: 107,371
Ohio St: 96,756
Nebraska: 86,173
Wisconsin: 73,466
Michigan St: 70,899
Iowa: 66,777
Purdue: 56,255
Minnesota: 46,995
Indiana: 46,925
Rutgers: 44,629
One of the ties between the Gophers and the GRB - aside from the UofM alums in Arizona - is Mike Nealy, a Roseville native and Gophers alum who is chief executive of both the Guaranteed Rate Bowl and the Fiesta Bowl. Randy Johnson reported this, Reusse didn't mention it.
Not surprising (to the bolded).